GAEA PARTNERS WITH BEHAVIOUR INTERACTIVE TO BRING HBO’S GAME OF THRONES TO MOBILE
21 Mar 2019
Beijing, January 12, 2018—GAEA and Behaviour Interactive are excited to announce their partnership today to develop a new free-to-play mobile strategy game based on HBO’s Game of Thrones, one of the most world-famous television series adapted from George R.R. Martin's epic fantasy novels series A Song of Ice and Fire.
“We are very excited to team up with Behaviour Interactive. Everyone on our team is an avid fan of the series,” said Yanzhi Wang, founder and CEO of GAEA. “GAEA has been devoted to innovating mobile gaming experience, with the best-in-class production value that Behaviour will bring in, we aim to provide fans and gamers worldwide an extensive Game of Thrones adventure on mobile devices.”
“The Game of Thrones fan base is highly engaged and stretches across all corners of the globe,” said Jeff Peters, Vice President, Licensing & Retail, HBO. “Our job is to give those fans engaging new ways to immerse themselves in the world of the show, and we’re excited to see what innovative ideas Behaviour brings to the table.”
“Behaviour is extremely proud to partner with HBO to create an innovative new game based on the most popular TV series in the world. This is a once-in-a-lifetime opportunity for us as game developers to work on a brand that we admire and respect as fans,” explained Rémi Racine, CEO and Executive Producer, Behaviour Interactive. “Partnering with GAEA early on in the development cycle will ensure a synergy between Eastern and Western cultures and in turn enable us to craft this game for the global market”
GAEA and Behaviour will capture the depth of the creatures, characters, cultures, legends and mythologies that George R.R. Martin created for The Known World and allow players to use them to explore, build, plot and conquer for years to come.
Behaviour Interactive is a world-leading independent game developer who’d made premium works including Dead by Daylight and Fallout Shelter. With a global development and distribution network, GAEA has been focused on MMO and SLG genre since founded. Together, the two aim to deliver the most authentic Game of Thrones experience with best localization, services and events to gamers in and outside China.
Beijing GAEA Interactive Entertainment Co., LTD (NEEQ:430181) is a global interactive entertainment company with offices in Beijing, San Francisco, Tokyo, and Seoul. Founded in September 2014, GAEA has become one of the fastest growing companies in China with over 1,000 employees from 12 countries and regions. GAEA has published over 20 games on multiple platforms with over 70 million players. The company not only publishes famous Chinese games Soul Clash and Ace of Arenas in various countries, but also reinvents renowned IPs such as Kabaneri of the Iron Fortress and The Legend of Sword and Fairy. More information can be found at www.gaea.com.
About Behaviour Interactive
Established in Montreal, Behaviour Interactive is Canada’s largest independent game developer, employing 375 talented people. They have sold over 60 million games on every platform since their beginnings in 1992, such as the award-winning original IP Dead by Daylight, which sold over 3 million copies. Over 200 million people have played Behaviour’s mobile games. The company’s activities are divided within four business units: Studios, Digital, Mobile Publishing and Business Solutions. They collaborate with many of the world’s top brands and corporations among which Activision Blizzard, Air Canada, Bombardier, Codemasters, Double Down, Disney, DreamWorks, EA, GAEA, HBO, La Capitale, Microsoft, NBCUniversal, Pixar, Sony, Starbreeze, Ubisoft, and Warner. For more information, please visit bhvr.com.
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO's global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com and in Europe at www.hboshopeu.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.
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